Lots of the U.S. is covered in snow right now so I think it’s a great time for a quick tip on how to photograph snow. Snow confuses your camera’s exposure meter like few other things can.
The light meter wants to make everything grey. This is a good thing when you have lots of varying light values, which is common for most scenes, but snow is almost all white. Letting the light meter figure exposure on its own usually results in a dull result when photographing snow. So while it may seem counter-intuitive to deliberately overexpose a bright scene like snow, that is exactly what we need to do.
If your camera has exposure compensation, just set it to +1 or +2 and then shoot as normal to quickly get a better snow photo result. If your camera doesn’t have exposure compensation, look for a snow preset or flip over to manual and slightly overexpose the photo yourself.